Nolan Bushnell Returns to Atari

Nolan Father of the Submarine, the industry icon who founded Atari back in 1972, has rejoined the caller atomic number 3 a member of its plank of directors.

Bushnell, a member of the Video recording Game Hall of Renown and the Consumer Electronics Hall of Fame, has founded more than 20 companies including the famous Chuck E. Cheese's restaurant chain, but he's a legend among gamers as the carbon monoxide gas-founder of Atari, the pioneering home videogame company. He remaining Atari in 1978 but now he's rearwards, joining the board of directors along with "online entrepreneur" Tomcat Virden, where he will "contribute actively to the company's provision."

"I am very thrillful to be reacquainted with Atari at a time when information technology is poised to make interesting strides in key ontogenesis areas of the games industry," Bushnell said in a program line. "The company and its iconic brands have always been important to Maine, and I look forward to far guiding them at the board level."

The announcement of Bushnell's return was accompanied past news show that David Gardner and Phil George Harrison had resigned from the board. Gardner had previously been an executive with Electronic Arts while Harrison was the chairperson of Sony Computer Entertainment Worldwide Studios; both joined Atari in 2008 as part of a high-profile effort to turn the company round. But they were shuffled out of their executive positions fairly quickly, although they remained on the board in non-executive roles.

Arsenic for Bushnell himself, he's successful no secret of the fact that he dislikes the current state of the game industry, saying in October 2007, "Videogames nowadays are a race to the bottom. They are pure, unadulterated trash and I'm sad for that." More recently he described social gaming as "sitting in a unlit elbow room in your underpants talking to thousands of people… IT's not fashionable."

Bushnell's return has obvious nostalgic appeal, simply does atomic number 2 wealthy person a vision or is helium sportsmanlike a cranky absinthe who thinks that everything spick-and-span sucks? The departure of Gardner and President Harrison, which merited only a individualistic-melody footnote at the end of the press release, is also possibly troubling, although something Gardner said during an interview in June 2009 Crataegus oxycantha shed some light along their reason for leaving. "We can't trade connected nostalgia. It's great for making nontextual matter books about the retiring, but it doesn't build you a successful company for the future," atomic number 2 told IndustryGamers. "We have to introduce, we have to redefine the IPs and renew IPs, so in a year's time I don't want to be known Eastern Samoa the nostalgia company."

https://www.escapistmagazine.com/nolan-bushnell-returns-to-atari/

Source: https://www.escapistmagazine.com/nolan-bushnell-returns-to-atari/